ADVANCED GUIDE TO WOOCOMMERCE SETUP AND MANAGEMENT

socialcomandorra
Dec 26, 2025
7 min read

1) Access to the panel and “where to touch each thing”

1.1 Accessing the panel

Go to: yourdomain.com/wp-admin
Enter username/password.
You will see the WordPress sidebar menu.

What you should know from day one

WooCommerce is the "shop" part (orders, products, settings).
Divi is the "design" part (how your website looks).
To configure the store you will almost always go to:
- WooCommerce → Settings
- WooCommerce → Products
- WooCommerce → Orders

SC Comunicació Tip: Before making any important adjustments, open a second tab with your store (frontend) to see the impact of any changes.

2) General settings: the foundation of your store (it is mandatory to do this correctly)

Path: WooCommerce → Settings → General

2.1 Business direction (very important)

Fill in:

Address
City
Country/Region
Zip code

Why is it critical?

WooCommerce uses this address for:

Calculate taxes (according to country and rules)
Determine shipments (by zone)
Display data on invoices (depending on the plugin)
Legal compliance (visible/registrable company data)

Typical mistake: Entering the address incorrectly or incompletely causes incorrect taxes and billing problems.

2.2 Countries where you sell / ship

In the same section you will find:

Sales location(s)
Shipping location(s)

How to decide (examples)

If you ONLY sell in Spain: select Spain.
If you sell in Spain and Andorra: select both.
If you sell throughout Europe: select “Sell to all EU countries” (if applicable).

Why it's a good idea to limit countries

The more countries you allow:

higher chance of tax/shipping errors,
More rare cases at checkout,
More customer inquiries for unserved countries.

SC Comunicació's recommendation: Define your actual target markets precisely. It's better to expand later than to open up to "the whole world" from the start.

2.3 Currency and price format

Configure:

Currency: EUR (€)
Position: before or after
Separators
Decimals (usually 2)

Why does it matter so much?

Avoid confusion: €1,000.00 vs €1,000.00
It helps build confidence in the purchase (UX)
Reduce shopping cart abandonment due to "unusual prices"

3) Taxes (VAT): step-by-step configuration

3.1 Activate taxes

Path: WooCommerce → Settings → General

✔ Activate: “Activate taxes”

Save changes.

The tab "Taxes" will appear .

3.2 Understanding how VAT works in WooCommerce (key concept)

WooCommerce calculates VAT based on:

your tax address (the store's address)
the customer's address (billing or shipping, depending on the configuration)
the tax rules that you have created

This means: if you sell to different areas with different VAT rates, you need rules per country/area.

3.3 General tax adjustments (what to choose and why)

Path: WooCommerce → Settings → Taxes

a) “Prices including taxes”

This option defines how you enter prices into the administration:

Yes, I will enter prices including taxes.
Example: if you enter €121 and the VAT is 21%, WooCommerce understands that the base price is €100 + VAT.
No, I will enter prices excluding tax.
Example: You enter €100 and WooCommerce adds the VAT at the end (the customer will see €121 if applicable).

✅ Usual recommendation (B2C stores): prices include taxes (the customer usually expects the final price).

Important: If you change it when there are already products, check prices, because it may visually mess them up.

b) “Calculate taxes according to…”

You typically have:

Customer shipping address (most commonly used in ecommerce)
Customer billing address (if you sell services or invoice)
Store base address (not recommended if you sell to multiple countries)

✅ SC Communication Recommendation: according to shipping address , unless your manager tells you otherwise.

c) Display prices in store and shopping cart

Options:

Show prices including tax
Show prices excluding tax

✅ B2C Recommendation: Always display prices including taxes to avoid surprises at checkout.

3.4 Creating VAT rules (detailed example)

Path: WooCommerce → Settings → Taxes → Standard Rates

How to read each column

Country : ES, AD, FR…
Postal code : used for taxes by region/code (optional)
City : if a tax applies only to one city (rare)
Rate : the % (e.g., 21)
Name : label you will see on orders/invoices (“VAT 21%”)
Priority : if there are several rules, which one takes precedence
Shipping : If shipping also includes VAT (often it does)
Compound : taxes on taxes (almost never)

Practical example (Spain VAT 21%)

Country: ES
Rate: 21.0000
Name: VAT 21%
Shipping: ✅
Compound: ❌
Priority: 1

Save changes.

SC Communication Tip: Create a rule per country/zone and test an order with an address from that country.

4) Shipping: the “engine” that determines how much the customer pays for transport

Path: WooCommerce → Settings → Shipping

4.1 Key concept: “Shipping zones”

WooCommerce works like this:

You create zones (e.g., mainland Spain, Andorra)
Within each zone you define methods (flat rate, free, collection)

Important Order:

WooCommerce applies the first zone that matches the customer's address.

Typical mistake: putting a zone called "Europe" at the top and then "Spain" at the bottom. Result: Spain falls under Europe and is applied incorrectly.

4.2 Creating a Zone (Full Explanation)

In Shipping , go to Shipping Zones
Click on Add zone
Give it a clear name: “Peninsular Spain”
Select regions: “Spain (peninsula)”, or the corresponding criterion
Add shipping methods

How to name them to avoid problems

“Peninsular Spain”
“Spain Balearic Islands”
“Andorra”
“Local Pickup – Store”

SC Comunicació Advice: If you work with a carrier, reflect their actual logic (real cost zones).

4.3 Shipping methods (and how to configure them properly)

A) Flat rate

It is used to collect a fixed amount.

Example: €6 per order

Configure it like this:

Add “Flat Rate”
Edit cost: 6
Optional: cost per item (if applicable)

When is it convenient

If your average shipping cost is stable
If you want simplicity

When it is NOT advisable

If you sell products with very different weights (you might need rules by weight: plugin)

B) Free shipping (very useful for selling more)

You can demand:

a minimum (recommended) amount
a coupon
both

Example:

Free shipping on orders over €80

Benefit:

The average ticket price is increasing (people are adding extra items to reach the minimum).

SC Comunicació Advice: Define the threshold based on margin logic. If your average margin is 30%, don't set a minimum so low that you essentially "give away" the margin on shipping.

C) Local collection

For in-store/warehouse pickup.

It's usually free
Reduce logistics costs

Make sure to:

Please indicate at checkout how and where the item will be picked up.
Add a note to the order email (if applicable)

4.4 Shipping taxes

If your shipment includes VAT, make sure to:

In tax rules: check “Shipping” ✅
In shipping methods: check that they are not configured as "tax-free" (depends on the setup)

5) Weights and measures: essential if shipping depends on the product

Path: WooCommerce → Settings → Products

Configure:

Unit of weight: kg
Unit of dimensions: cm

What happens if you don't put in pesos?

You will not be able to calculate shipments by weight (if enabled)
Your logistics will be "by eye"
Risk of overcharging for transport

SC Comunicació recommendation: define an internal standard: all physical products with real weight (even if approximate).

6) Products: how to create them well (and optimized for SEO)

Path: Products → Add new

6.1 Perfect product structure (checklist)

Product Name (SEO + Clarity)

You must describe what it is and the main variant.
Example: “Decorative linen cushion 45x45 – Beige”

Short description (the one that converts the most)

3–6 lines
Benefit + materials + use
Easy to read

Long description (SEO)

Includes:

Characteristics
Materials
Measures
Care
Shipping/Returns (if applicable)
Frequently Asked Questions

SC Comunicació Advice: A long description is key to ranking. Google needs useful text, not just photos.

6.2 Product Images

Minimum recommendation:

1 main image (clean background)
2–4 extra images (detail, context)
If applicable: an image with measurements

Good practices:

Same lighting/style throughout the catalog
Consistent size
File name with keywords: linen-cushion-beige-45x45.jpg

6.3 Price

Indicates:

Regular price
Reduced price (if there is a sale)

Advice:

Avoid permanent offers (they reduce credibility)
Use timely and well-communicated offers

6.4 Inventory / Stock (very clear explanation)

In the “Product Details” box → Inventory tab :

SKU (internal reference): recommended
Manage stock: activate
Amount
Allow reservations: normally NO
Low stock threshold: in general adjustments

Why use stock

You avoid selling without availability.
Customer service improvements
You can schedule restocks

6.5 Shipping (weight and dimensions per product)

Shipping tab :

Weight
Dimensions

Even if you don't use it now:

Put at least the weight
This will be useful for future scaling.

6.6 Variable products (sizes/colors)

If a product has options:

Color: Beige / Gray / Green
Size: S / M / L

It is created as a variable product :

Create attributes (Color, Size)
Generate variations
Assign price/stock per variation

SC Communication Tip: If each variation has different stock, configure it per variation (avoid confusion).

7) Invoices (actual operations and control)

WooCommerce uses a billing plugin (already installed).

7.1 Business tax information

Make sure you have:

Company name
VAT No.
Tax address
Email and/or phone

7.2 Invoice numbering

Check:

Prefixes (if applicable)
Annual series (if applicable)
Consecutive numbering (legally important)

7.3 Recommended flow

Order enters → “Processing”
Prepare/deliver → “Completed”
Invoice is issued (automatically or manually depending on configuration)

8) WooCommerce emails (so that the customer receives clear information)

Path: WooCommerce → Settings → Emails

8.1 What emails exist and what they mean

New order (for you)
Processing (for customer: order received)
Completed (customer: sent/delivered)
Cancelled / failed (alert)

8.2 Recommended minimum customization

Sender name (your brand)
Correct sender email
Clear text in each email
Email footer with contact information and customer service details

SC Communication Tip: A clear email reduces tickets and "where is my order?"

9) Order management: your daily control panel

Path: WooCommerce → Orders

9.1 How to read an order

In each order you will see:

Products purchased
Shipping and billing address
Shipping method
Order status
Grades

9.2 States and when to use them

Pending : not confirmed (usually payment pending)
Processing : confirmed and in preparation
Completed : Sent/Delivered (depending on your operating procedures)

Typical flow:

Order received → Processing
You prepare the package
You send
Marks completed

SC Communication Tip: Be consistent. If "Completed" means "Sent," always use it that way.

9.3 Order Notes

You can add:

Private note (just for you)
Note to customer (sent by email)

Example customer note:

"Your order will be shipped out today with the carrier. Thank you."

10) Clients and database

Path: WooCommerce → Customers

What you can do:

View contact details
Review previous orders
Identify recurring customers

Recommended use:

Identify VIPs (they buy a lot)
Detect recurring incidents
Improve customer service

11) Coupons and promotions (explained to sell more)

Path: Marketing / WooCommerce → Coupons (depending on version)

11.1 Types of coupons

Percentage (10%)
Fixed amount (€5)
Free shipping

11.2 Recommended rules

Expiration date (avoid perpetual coupons)
Maximum usage per user
Minimum purchase amount
Exclude products on sale

Example of a properly configured coupon:

WELCOME10
10%
Expires in 30 days
Minimum €30
1 use per user

Contact

SC Comunicació

Email: support@sccomunicacio.com

Telephone: +376 65 00 54

Website: www.sccomunicacio.com

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